What’s the Difference Between a Logo and a Brand?
So here’s the thing… A logo? Cute. But a full brand identity? That’s where the magic happens.
There is a huge difference between just having a logo and actually having a BRAND.
And if you’ve ever thought, “Oh I already have a logo, I don’t need anything else” — keep reading, because this one’s for you.
Let’s keep it real: a logo is ONE piece of the puzzle
It’s like… getting your nails done but skipping skincare, hair, and the outfit. Sure, it’s a start. But if your fonts are all over the place, your colors don’t vibe, and you’re using random Canva graphics for your Instagram — it’s not giving cohesive.
And here’s the thing — cohesiveness isn’t just a preference or a “nice-to-have.” It’s what makes your brand recognizable.
The consistency is what builds familiarity. The familiarity? That’s what builds trust.
And trust is everything. It’s what turns someone casually watching your stories into someone who’s checking your services.
That “I feel like I know her” moment? That’s branding doing its job. It’s building a relationship you didn’t even know you were making- and that relationship turns into a buying customer.
So what is a branding package?
At MPRINT, I build full-on brand identities that get you noticed and remembered.
It’s not just about looking pretty. It’s about creating a whole-ass experience for your audience.
Here’s what that usually includes:
A primary logo + logo variations (because your logo needs to work everywhere — not just your website)
Custom font pairings
A curated color palette (your vibe, in HEX codes)
Hand-drawn icons or patterns
Canva templates to keep you consistent AF
And the confidence that your visuals are aligned with your mission
This isn’t some random Pinterest mood board moment — this is a strategy.
Branding makes people FEEL something
Let’s be honest — I’ve bought wine just because I liked the label. Same with a notebook. Or a moisturizer. We’re out here making emotional decisions based on design.
And guess what? So are your dream clients.
So if your branding doesn’t speak to who you are, what you offer, or what you stand for… You’re leaving money and connection on the table.
TL;DR:
A logo is one piece. A brand is the full damn picture. The colors. The fonts. The consistency. The feeling people get when they see you pop up on their screen. That’s what builds trust. That’s what builds recognition. That’s what makes people obsessed with you before you even say a word.
You don’t need to look like everyone else. You need to look like you.
Ready to ditch the pieced-together visuals and build something that actually feels aligned with your soul? I’ve got you.