The #1 Branding Mistake New Small Businesses Make

You’ve got the vision. The hustle. The dream. But here’s the tea: most new businesses make the same mistake when it comes to branding.

They treat it like an afterthought.

Slapping together a quick Canva logo, picking “cute” colors, or using whatever font came with the template isn’t branding. That’s decorating. Your brand is your business’s voice, vibe, and first impression.

When you half-ass your branding, people notice. They might not say it out loud, but they’re already deciding if you look professional, trustworthy, or worth their money.

Here’s the truth:
A strong brand attracts your dream clients.
A strong brand sets you apart from the 1,000 others in your space.
A strong brand screams “I’ve got my shit together.”

The fix? Start with the basics: a killer logo suite, a curated color palette, and font pairings that match your vibe. That foundation will make everything else — from your website to your merch — look cohesive AF.

At MPRINT, we don’t just make things “pretty.” We give your brand the voice it deserves. Baby steps that lead to bold shifts — and branding that’s impossible to ignore.